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Surfs Up

Luxury swimwear brand Basta Surf’s identity is built on a line of conscientiously-produced beach apparel aimed at discriminating customers. Shoring up that brand identity means that even the hang tags on Basta’s products must reflect values of quality, subtlety and an environmentally conscious worldview.

So, when Basta approached its distributor partner with an idea for a seeded hangtag, the rep knew just the right product. She suggested the seeded paper hang tag, an idea that became a resounding success. “They wanted to elevate their brand,” the rep says. “They thought that this would be effective in showing their earth consciousness and organic materials.”

Basta donates a part of its profits to causes that promote clean water. The company promoted this eco-conscious initiative on the back of the letter-pressed tags. Beyond complementing Basta’s environmental efforts, the wildflower-seeded tags promote a free-and-fruitful attitude that is in keeping with Basta’s worldview. The rep adds: “It allows the business to show the customer they are thinking of them in other ways than just selling swimwear.”

Please note that our web site offers thousands of products from hundreds of factories and although the site host tries to keep these items as up to do date as possible, things change frequently, so please keep the following information in mind: Prices are subject to change without notice. Items are subject to change based on availability, if item is out of stock or no longer available customer will be contacted. All product colors and imprint colors are simulated only and may not be true to actual product. Imprint colors may appear different depending on the substrate color and material and simulations can change based on how the item was photographed and how your computer monitor is calibrated.  Only the mills and factories control the dye lots and sizing of garments and other products. PMS matches are as close as possible but cannot be guaranteed. Due to the customization process exact quantities cannot be guaranteed on custom printed items. Production times are estimated only and do not include art preparation, shipping cost and transit time from factory to Trennex or end user.We recommend that you contact us if you have specific deadlines or needs and we will be happy to verify availability and pricing for you. Thank you for your business!