Luxury swimwear brand Basta Surf’s identity is built on a line of conscientiously-produced beach apparel aimed at discriminating customers. Shoring up that brand identity means that even the hang tags on Basta’s products must reflect values of quality, subtlety and an environmentally conscious worldview.
So, when Basta approached its distributor partner with an idea for a seeded hangtag, the rep knew just the right product. She suggested the seeded paper hang tag, an idea that became a resounding success. “They wanted to elevate their brand,” the rep says. “They thought that this would be effective in showing their earth consciousness and organic materials.”
Basta donates a part of its profits to causes that promote clean water. The company promoted this eco-conscious initiative on the back of the letter-pressed tags. Beyond complementing Basta’s environmental efforts, the wildflower-seeded tags promote a free-and-fruitful attitude that is in keeping with Basta’s worldview. The rep adds: “It allows the business to show the customer they are thinking of them in other ways than just selling swimwear.”
Hosting a company or charity golf tournament? Remember: Gifts and prizes are key to golf events, and in fact, are the reason many people play in events and return again the following year. However, experts say it’s important not to skimp on promotional items and giveaways.
Here are four popular areas for gift-giving:
In addition to the gifts above, you’ll also need contest prizes for Longest Drive, Closest to the Pin and Hole-in-One. Items to consider for these contests include a branded bicycle and a messenger bag.
No matter the use, be sure all items have high perceived value to match the exclusive feel of the tournaments. Also, consider non-golf items like can coolers, tumblers, stainless-steel bottles, sunglasses, sun screen, folding chairs, umbrellas, sport packs and even tech products. With the amount of time spent on the golf course – minimum four hours – attendees will appreciate power banks for their cellphones.
Contact your promotional products distributor for more golf outing solutions and product ideas.
The NFL was a little more colorful this past weekend, as hundreds of
players wore logoed customized cleats to raise awareness and money for
Players this season have been expressing their personality and
fashion tastes with colorful custom cleats – shoes that would also
violate the NFL dress code and draw a fine. For Week 13 of the football
season, the NFL called a détente on the shoe wars and concocted “My
Cause My Cleats,” a campaign designed to raise awareness for different
social causes. More than a third of the league – over 500 players –
donned cleats with custom designs representing a charity or cause of
“While there has always been interest and adoption at the youth level
in sports, customized footwear has now taken the main stage in many
verticals such as sports with the NFL’s Week 13 efforts or fashion with
UGG stores offering the opportunity on their famous boots,” Josh
Ellsworth, general manager of Stahls’(asi/88984) CAD-CUT Direct
division, tells Counselor. Ellsworth noted the increasing demand for
personalization and advances in a number of decoration techniques,
including heat printing, direct-to-garment, UV printing and embroidery.
“They are helping to drive quality products and, therefore, profitable
new sales opportunities for businesses.”
Traditionally, NFL players must wear shoes without brand names and
logos (beyond that of the shoe manufacturer) – it’s a fine of $6,076 for
first-time infractions and $12,154 for subsequent ones. But the cleats
sported by players last week featured all sorts of colorful logos,
graphics and designs to raise awareness about issues such as domestic
abuse, animal cruelty and rare diseases. NFL Auction has also allowed
bidding on the shoes with 100% of the proceeds benefiting respective
Ellsworth says customized footwear meshes well with the promotional
product industry because it centers on memorability. “Custom branded
shoes can be the next great thing that aligns with a campaign’s goals,”
Ellsworth says. “Consider the following opportunities: customized
footwear that supports a special cause for a charity run/walk,
promotional footwear with a ‘Kick Cancer’ mantra that allows on-demand
customization, promotional sneakers for a company’s event staff that
will be on their feet all day or even custom shoes with a player’s name,
number, or hashtag.”
However, Ellsworth warns that there are challenges to consider.
“Footwear does bring in an element of sizing, so inventory risk for
print on demand or in advance promotional opportunities can be costly,”
he says. “The shoe fits when you have a good understanding of exactly
who your customer is and what size they want.”
Here’s a look at several of the cleat designs that were worn by the players.
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